Fracomina

Apr 2024

Fracomina’s SS24 campaign presents a minimalist approach to seasonal fashion, utilizing an architectural studio set to highlight the collection’s focus on neutral palettes and clean tailoring. The imagery features models styled in monochromatic ensembles, ranging from lightweight linen and denim co-ords to intricate lace-detailed pastel pieces. Photographed by Roberta Pagano, the series leans into a polished, high-key aesthetic. The use of geometric white plinths and soft studio lighting emphasizes the structural elements of the garments, from blazers and structured handbags to trench coats. Makeup by Barbara Ciccognani maintains a restrained, polished look, supporting the editorial focus on texture and composition.

Lifestyle