Forty Winks
Go To Better Sleep
Jan 2025
Forty Winks addresses the realities of sleep deprivation in the commercial 'Go To Better Sleep'. Developed by agency Akcelo and produced by Rabbit, the campaign utilizes a moody, cinematic visual approach to contrast a high-energy, suspenseful atmosphere with the relatable need for rest. The film leans into a low-key chiaroscuro aesthetic, captured through live-action technique. The narrative centers on a group of exhausted customers converging on a brightly lit Forty Winks storefront, creating a distinct visual tension between the dark surroundings and the retail space. Post-production for the spot was handled by The Editors, with sound design by Klang Studios.
Horizontal, Action, Cinematic, Moody
Low-key / chiaroscuro
Specialty Retailers
Retail Store
TVC / TV Commercial
