Fortnite
LEGO Fortnite: Odyssey – Will you answer the call and rise as heroes?
Brand
Date
Dec 2024
Description
Fortnite launches the LEGO Fortnite: Odyssey campaign, a cross-media production that bridges live-action performance with stylized digital animation. The commercial features a narrative shift from a domestic kitchen setting to a digital news broadcast covering an unfolding invasion within the game world. The project utilizes a combination of live-action technique and VFX/visual effects to facilitate the transition between reality and the gaming environment. Creative execution was handled by the LEGO Agency.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Video Games
Color
Pure White
Medium Grey
Crimson
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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