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Ford: Truck Month - 2024

Brand
Ford
Date

Dec 2025

Description

Ford's Truck Month 2024 campaign highlights the versatility of the F-150 across a range of professional and recreational settings. The commercial features the vehicle navigating job sites and rural landscapes, emphasizing functional utility through its tailgate work surface and interior station, alongside integrated towing capabilities. The production leans into a cinematic visual style, utilizing natural lighting and earthy tones to ground the narrative. With a focus on active, live-action footage and high-angle drone photography, the campaign captures the integration of modern touchscreen technology within the rugged, day-to-day environment of its users. Sound design and original music for the campaign were provided by MAS-Music and Strategy.

Style

Horizontal, Action, Cinematic, Earthy

Techniques

Drone footage

Industries
Luxury Automotive
Color
Charcoal
Scarlet
Beige
Background

Road

Context

TVC / TV Commercial

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