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Ford: Truck Month 2020, Ranger

Brand
Date

Dec 2025

Description

Ford presents a commercial spot for its 2020 Truck Month campaign, centered on the Ranger model. The project leans into an active lifestyle narrative, featuring mountain biking and outdoor exploration alongside industrial dealership sequences. Produced by GTB, the film uses live-action technique and warm lighting to capture the vehicle's versatility across varied terrains. The sound design, provided by MAS-Music and Strategy, complements the visual focus on durability and outdoor utility.

Style

Horizontal, Commercial, Warm

Color
Royal Blue
Burnt Orange
Background

Street

Context

TVC / TV Commercial

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