Ford: Truck Month 2020, Combo
Brand
Date
Dec 2025
Description
This commercial campaign for Ford Truck Month 2020 highlights the utility and performance of the F-Series lineup. Across a series of high-energy sequences, the film features pickup trucks operating in diverse settings, moving from rural rodeo grounds to active industrial construction sites. The execution relies on live-action techniques to capture heavy-duty hauling and towing tasks. The visual approach utilizes warm golden hour lighting to frame outdoor sequences, which contrast against cooler, crisp lighting used for on-site work scenes. Creative work was handled by GTB, with original musical scoring and voiceover production provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
Color
Navy
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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