Ford: Too Easy

Dec 2025

Ford presents 'Too Easy,' a commercial campaign highlighting the active park assist functionality integrated into their latest vehicle lineup. The film centers on a parallel parking maneuver performed in a suburban setting, emphasizing ease of operation and technological utility. Produced by GTB, the creative leans into a clean, modern aesthetic. The visuals transition between cabin-focused dashboard perspectives, precise overhead aerial tracking, and exterior dealership displays. Captured using live-action techniques under natural daylight, the commercial provides a functional look at the brand’s driver-assist features during a summer sales event. Sound design and music composition for the project were handled by MAS-Music and Strategy.

Horizontal, Commercial, Clean

Street

TVC / TV Commercial