Ford: The Works
Brand
Date
Nov 2022
Description
Ford presents 'The Works', a commercial campaign highlighting the technical infrastructure behind their original equipment parts distribution. The project provides a behind-the-scenes look at the scale of their inventory management within a high-capacity automotive warehouse setting. Directed by the team at Love Song, the live-action film documents the logistics flow from stock selection to mechanical application. By tracking a technician through narrow, parts-heavy aisles to a service bay with elevated vehicles, the piece emphasises the operational capabilities of the Ford service network.
Style
Horizontal, Commercial
Industries
Color
Royal Blue
Beige
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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