Ford: The Wheel
Brand
Date
Nov 2022
Description
Ford presents The Wheel, a commercial production capturing the technical mechanics of automotive design through a focused, live-action lens. The project captures the rhythmic movement of a car wheel across a concrete garage floor, set against the backdrop of a working workshop environment. Produced by Love Song, the work highlights the industrial detail of the vehicle in a horizontal format. The production prioritizes a grounded, observational approach to automotive aesthetics.
Style
Horizontal, Commercial
Industries
Color
Charcoal
Silver
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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