Ford: The Vast and the Various
Brand
Date
Jun 2024
Description
Ford presents The Vast and the Various, a live-action campaign exploring the subculture surrounding professional football. The project documents a range of fan experiences, moving from stadium bleachers to residential driveways and public parks. The cinematography leans into warm tones and natural daylight, balancing these with stadium lighting to capture the energy of the sport. Developed by agency GTB with production services from Catch+Release, the film highlights team gear and communal expressions of allegiance across diverse settings.
Style
Horizontal, Cinematic, Warm
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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