Ford
Tecnologia
Brand
ProjectTecnologia
Date
Jun 2026
Description
Ford's 'Tecnologia' campaign is a commercial spot centered on the brand's automotive innovation. The project features a protagonist navigating an industrial warehouse studio, providing an unfiltered look at the production environment. With production handled by GREATERGOOD, the film leans into a clean, live-action aesthetic. The narrative maintains a direct-to-camera approach, emphasizing a high-energy, transparent view of the shoot space.
Style
Horizontal, Commercial, Clean
Industries
Mass Market Automotive
Color
Royal Blue
Pure White
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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