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Ford: President's Day Sale '19 - TS Core :30

Brand
Date

Dec 2025

Description

Ford presents this 30-second commercial spot promoting the President's Day Sale. The film centers on the F-Series pickup truck lineup, moving from a dealership retail environment to wide-open roads and active worksites. The production employs dynamic camera angles and slow motion to capture the vehicle's towing power and exterior design across multiple paint finishes. Developed by GTB, the creative features a live-action approach with clean, high-contrast lighting. The audio landscape was crafted by MAS-Music and Strategy to support the high-energy pacing of the automotive campaign.

Style

Horizontal, Commercial

Techniques

Slow motion

Color
Royal Blue
Scarlet
Pure White
Background

Carpark

Context

TVC / TV Commercial

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