Ford: Odds
Brand
Date
Dec 2025
Description
Ford presents 'Odds,' a commercial project centered on the navigation of dense urban environments. The film follows a red SUV through a bustling metropolis, juxtaposing the vehicle's movement against the architecture of city streets. Produced with creative direction from GTB, the project utilizes drone footage to capture aerial perspectives of traffic, balanced with intimate interior shots of the driver. The visual approach relies on a polished, cinematic aesthetic, highlighting the contrast between the vehicle's design and its metropolitan surroundings. Sound design for the project was provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Cinematic, Polished
Techniques
Drone footage
Industries
Color
Rust
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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