Ford: Dark Horse
Brand
Date
Jul 2025
Description
Ford presents 'Dark Horse,' a cinematic automotive commercial that captures the performance vehicle in a series of high-contrast, moody sequences. The piece relies on tight framing to highlight the sports car's design signatures, from the intricate grille badge to the angular rear taillights. Produced by Local Boy, the film leans into a clean, atmospheric aesthetic. It utilizes slow motion and dynamic camera movement to track the car as it navigates a dimly lit tunnel, drawing focus to the light reflections across its body panels and spoiler.
Style
Horizontal, Cinematic, Moody, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Crimson
Background
Carpark
Context
TVC / TV Commercial
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