Ford
Pinned Teaser VFX 4x5
Brand
ProjectPinned Teaser VFX 4x5
Date
Dec 2024
Description
Ford Canada introduces this teaser for their off-road vehicle, capturing the truck in a snowy, wooded environment. The project highlights vehicle modification and customization through integrated VFX and live-action technique, set against a backdrop of evergreen trees and winter snowfall. Developed by agency Wieden+Kennedy London, the campaign utilizes a vertical, cinematic framing to showcase the vehicle's features on rugged terrain. Production was managed by Common Good, with post-production and VFX work handled by Daydream and Feather.
Style
Vertical, Cinematic, Desaturated
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Scarlet
Jet Black
Background
Forest
Context
Brand Film / Corporate Video
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