Ford: Hispanic Market - Truck Month - 2024
Brand
Date
Dec 2025
Description
Ford's Hispanic Market Truck Month 2024 campaign highlights the versatility of its pickup lineup, including the F-Series, Maverick, and Ranger. The video content balances cinematic exterior driving shots with candid lifestyle interactions, showcasing the vehicles in a variety of settings from highway transit to off-road exploration. Utilizing live-action techniques and natural lighting, the work frames the trucks as essential tools for both utility and recreation. The production features families and individuals loading cargo, towing campers, and utilizing the vehicles across varied terrain, with original sound design provided by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Cinematic
Industries
Color
Jet Black
Crimson
Medium Grey
Context
TVC / TV Commercial
Associated creatives
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