Ford: Gustav
Brand
Date
Dec 2025
Description
Ford presents 'Gustav,' a commercial project showcasing a blue vehicle navigating an urban cityscape. The live-action spot emphasizes the car’s presence in a clean, high-visibility environment, utilizing natural light to highlight the exterior design. Developed by GTB, the production captures a relaxed transit sequence featuring a driver and a feline passenger. The project integrates music and sound design by MAS-Music and Strategy, maintaining a consistent warm aesthetic throughout the film.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Cobalt
Background
Street
Context
TVC / TV Commercial
Associated creatives
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