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Ford: GTB - Ford Texas Truck Month - 2022

Brand
Ford
Date

Dec 2025

Description

Ford presents a series of commercial spots for its Texas Truck Month campaign, highlighting the durability and versatility of its pickup truck lineup. The project captures the vehicles navigating a variety of terrains, from open rural fields and mud-heavy tracks to local town streets. Produced as live-action footage, the campaign utilizes drone footage to showcase the trucks as they haul trailers and traverse rough landscapes. The visuals focus on the interplay between the automotive hardware—highlighting front grilles, headlights, and dashboard interfaces—and the natural daylight of the Texas environment. Sound design and music for the campaign were provided by MAS-Music and Strategy.

Style

Horizontal, Commercial

Techniques

Drone footage

Industries
Luxury Automotive
Color
Scarlet
Medium Grey
Background

Street

Context

TVC / TV Commercial

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