Ford
Fusion Potencia
Brand
ProjectFusion Potencia
Date
Jun 2026
Description
Ford presents the Fusion Potencia, a commercial project that channels a corporate and polished visual language. Set within a minimalist white studio, the work emphasizes the clean lines of the white sedan alongside a subject in formal attire. Produced by GREATERGOOD, the spot utilizes high-key lighting and smooth, controlled camera motion to highlight the vehicle's design. The production leans into a glossy aesthetic, maintaining a sharp, professional tone throughout the live-action execution.
Style
Horizontal, Commercial, Clean, Glossy
Industries
Luxury Automotive
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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