Ford: Ford Explorer Men's Only Edition
Brand
Date
Mar 2023
Description
Ford presents the 'Men's Only Edition' Explorer, a campaign focused on the SUV’s rugged exterior and performance capabilities. The commercial captures the vehicle moving through various environments, from quiet wooded roads to dense urban centers, highlighting its design through detailed close-ups of the bodywork and grille. Produced by Ogilvy UK, the project employs a cinematic approach with live-action techniques to emphasize the vehicle's bold presence. The edit flows through shifting lighting conditions, focusing on the SUV's movement and structural lines within its automotive setting.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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