Ford: F150 Directors Cut
Brand
Date
Jun 2025
Description
Ford presents the F150 Directors Cut, a commercial project documenting a journey through expansive rural and coastal terrains. The film focuses on the vehicle's utility in various outdoor settings, from mountain passes to dense forested highways, under moody and overcast natural lighting conditions. Produced by Local Boy, the narrative centers on a transport sequence involving gear, passengers, and a canine companion. The execution utilizes a cinematic live-action technique, incorporating aerial drone footage to showcase the vehicle’s design and towing capabilities against diverse natural backdrops.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Crimson
Charcoal
Background
Road
Context
TVC / TV Commercial
Associated creatives
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