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Ford: Built Phenomenally - BTS

Brand
Date

Dec 2025

Description

This behind-the-scenes feature documents the production of Ford’s Built Phenomenally commercial campaign. The footage provides a look at the live-action technique involved in orchestrating the automotive shoot, capturing the collaborative atmosphere on an outdoor nighttime set. The documentary-style edit showcases the interplay between the production crew and the talent, featuring prominent shots of a red vehicle alongside the Ford Escape. The narrative focuses on the technical execution of the project, highlighting the role of the agency GTB and the sound design efforts of MAS-Music and Strategy in realizing the final commercial.

Style

Documentary, Horizontal, Action, Clean

Background

Street

Context

Brand Film / Corporate Video

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