Flipkart
Pongal Showcase
Brand
ProjectPongal Showcase
Date
Jan 2025
Description
Flipkart’s Pongal Showcase campaign highlights the e-commerce brand’s integration into regional retail festivities. Produced by DDB Mudra Group, the project leans into a mix of live-action technique and visual effects to ground the brand within the bustling streets of Chennai. The creative execution balances rural landscapes with urban transit, utilising warm colour grading to bridge the gap between tradition and local commerce. The campaign features promotional bus shelter installations, complete with branded signage and sensory scent diffusion elements to capture the energy of the Pongal market period.
Style
Horizontal, Commercial, Moody, Warm
Techniques
VFX / visual effects
Industries
E-commerce Platforms
Color
Jet Black
Crimson
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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