Flipkart
Republic Day Sev-ings
Brand
ProjectRepublic Day Sev-ings
Date
Jan 2026
Description
Flipkart’s 'Republic Day Sev-ings' commercial project captures a lighthearted narrative sequence on an urban street. Developed by Kinnect, the film centers on a social interaction at a food stall where the brand highlights its promotional offerings through a playful exchange over a serving of sev puri. The execution relies on a clean, live-action technique, utilizing soft natural daylight to ground the interaction in a realistic setting. The production leans into an analogue film aesthetic, maintaining a crisp visual style that keeps the focus on the dialogue and comedic timing between the two primary characters.
Style
Horizontal, Commercial, Cool, Clean
Techniques
Analogue / film, Natural light
Industries
E-commerce Platforms
Color
Jet Black
Pure White
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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