Flaunt

Apr 2026

Treats Please for Flaunt redefines the boundaries of food and beverage imagery, eschewing traditional culinary photography for a series of high-concept sculptural still lifes. Under the creative direction of Jordan Millington Liquorice, who also captured the series as photographer, the campaign leans into a conceptual art aesthetic that transforms familiar fruits and treats into tactile objects. By utilizing studio strobe lighting and a stark, minimalist palette, the work challenges the viewer to look beyond the literal, favoring an editorial approach that prioritizes form, material, and geometric precision. Each composition features meticulous fabric manipulation, from accordion-pleated apple structures to ribbed, olive-toned banana forms, all set against a signature seamless light blue backdrop. This visual strategy effectively bridges the gap between commercial product photography and fine art, creating a graphic language that feels both contemporary and elevated. By stripping away the common tropes of appetising food styling, the project highlights a sophisticated dialogue between texture and shadow, proving that even the most mundane objects can be reimagined as sculptural icons. The consistency of the monochromatic lighting and the uniform color story across the collection underscore a disciplined creative vision, resulting in a cohesive portfolio that feels curated, intentional, and strikingly modern within the broader landscape of luxury CPG marketing.

Fine Art, Commercial

Studio strobe

CPG / Packaged Food, CPG / Packaged Food, Food & Beverage, Food & Beverage