Flamingo transforms an urban lot in Chelsea, New York, with a vivid, monochromatic pop-up installation. This documentary-style short captures the construction process, detailing the site’s shift from an industrial lot to a stylized space featuring bright pink tarps and custom signage.
The project, produced by Early Spring, leans into a distinct aesthetic through the use of analogue film and drone footage. The production team utilized natural daylight to ground the installation within its busy urban context, capturing the assembly sequence from ground-level setup to final aerial views.
