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Fit Bowls

Stairs
ProjectStairs
Date

Apr 2026

Description

Fit Bowls explores a grounded, atmospheric aesthetic in its latest commercial project, 'Stairs.' The film leans into a cinematic visual language, utilising moody lighting and a desaturated, cool colour palette to establish its tone. Moving through a series of rhythmic, close-up shots of an office environment, the narrative follows a character as he transitions through a concrete-walled corridor. Developed by the community, the spot balances this live-action technique with a final product reveal of a Fit Bowls meal.

Style

Horizontal, Cinematic, Desaturated, Cool

Industries

CPG / Packaged Food

Color
Navy
Medium Grey
Background

Office

Context

TVC / TV Commercial

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