Sake Ono Brand Identity 2024

About

The brand identity for Sake Ono presents a visual language rooted in minimalist elegance and artisanal detail. The project captures the product through a series of commercial product photographs, leveraging clean compositions and high-contrast, low-key lighting to emphasize the matte texture of the packaging and the refined nature of the beverage. Technical execution across the campaign highlights the brand's premium positioning. Featuring techniques such as emboss & deboss on print collateral and deliberate macro photography to capture natural light and condensation, the imagery leans into a clean, monochrome aesthetic. Creative contributors include Mythology, who led the graphic design, View Source, responsible for photography and web design, and Walk a Thought, who provided illustration.