First Hawaiian Bank Digital 2025

About

First Hawaiian Bank focuses on local community presence in this digital commercial, highlighting personal connections through a series of urban encounters. The narrative follows two women as they navigate retail storefronts and street markets, capturing the intersection of daily life and financial accessibility. The project features live-action technique with a cinematic, documentary-like aesthetic. The visual approach balances warm natural light in outdoor street settings with cooler tones inside retail environments, grounding the commercial in authentic local spaces. Developed by agency Formerly Known As, the production involved Landia and Island Film Group, with post-production and VFX provided by The Post Crew and Company 3 London.