First Hawaiian Bank: Say Yes to Design School
Brand
Date
Sep 2025
Description
First Hawaiian Bank introduces the 'Say Yes to Design School' campaign, a live-action commercial focused on financial planning for life goals. The narrative shifts from a standard office environment to highlighting the bank's digital mobile banking tools and savings growth features. Developed by agency partners Razorfish, the production features work from Landia and Island Film Group. The clean, professional aesthetic is supported by post-production and VFX from Uppercut and The Harbor Picture Company, with sound design by Racketclub.
Style
Horizontal, Commercial, Clean
Industries
Color
Cobalt
Background
Office
Context
TVC / TV Commercial
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