Finnish Institute for Health and Welfare
Life at the Ringside
ProjectLife at the Ringside
Date
Dec 2024
Description
Life at the Ringside is a cinematic campaign for the Finnish Institute for Health and Welfare, developed by TBWA Helsinki. The film explores the psychological dimensions of combat sports through personal reflections and candid testimony. The project utilizes a desaturated color palette and low-key lighting to maintain an atmospheric, grounded tone. Featuring aerial drone footage and focused live-action technique, the narrative shifts between the structural emptiness of the boxing arena and the intense, intimate expressions of the participants.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Industries
Combat Sports
Color
Off-Black
Medium Grey
Background
Sports Venue
Context
Brand Film / Corporate Video
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