Financial Times - HTSI Magazine
The business of being Adwoa
Sep 2025
Financial Times HTSI Magazine presents 'The business of being Adwoa', a fashion editorial series featuring model and activist Adwoa Aboah. Captured by photographer Indigo Lewin, the project leans into a clean, refined aesthetic through a combination of studio and natural light settings. Fashion editor and stylist Isabelle Kountoure leads the visual direction, juxtaposing textured outerwear and relaxed loungewear against minimalist studio backdrops. The editorial process integrates hair styling by Jaz Lanyero and makeup artistry by Rebecca Wordingham to highlight natural features. With set design by Samuel Pidgen and manicures by Michelle Humphrey, the series utilises an earthy palette and analogue film techniques to create a series of portraits that balance high-fashion styling with candid expression.
Editorial, Vertical, Clean
Natural light
Magazines
Editorial
