Model Ivy Stewart wearing red sunglasses and a burgundy turtleneck with white ski straps and a white fluffy backpack against a white backdrop.

Model Ivy Stewart wearing a patterned brown sweater and white ski gloves holding ski poles against a plain white background.

Model wearing blue ski goggles, royal blue balaclava and knit sweater, and printed puffer jacket against grey background.

Model Ivy Stewart wearing a pink puffer ski suit, white gloves, and ski goggles against a white studio background.

Model in pink patterned sweater, cream fleece trousers, and blue backpack jumping against white seamless background

Model wearing a pink puffer jacket and red ski pants posing on skis against a snowy studio backdrop

Model wearing red knit sweater and ski goggles seated on a flight case in snow

Model Ivy Stewart in a red knit hood and tweed puffer jacket with shearling collar holding a snack bar against a white background.

Financial Times - HTSI Magazine Powder To The People 2025

About

Powder To The People is a high-fashion editorial for Financial Times HTSI Magazine, exploring the intersection of technical winter gear and luxury design. Photographed by Felix Cooper, the series features model Ivy Stewart in a curated selection of alpine-inspired apparel, ranging from quilted puffers and balaclavas to patterned knitwear and high-performance ski accessories. Styling by Benjamin Canares leans into a vibrant, graphic aesthetic, contrasting vivid color palettes with minimalist studio environments. The imagery utilizes soft light and clean seamless backgrounds to emphasize the varied textures of shearling, tweed, and technical nylon. Hair styling by Kei Terada and makeup by Siobhan Furlong complete the editorial, which balances athletic silhouettes with polished, avant-garde details.