Financial Times - HTSI Magazine

Aug 2026

In Pep Tide, a high-impact fashion editorial featured in HTSI Magazine, the synergy between expert styling and sharp studio execution creates a masterclass in modern layering. Photographer Rodrigo Carmuega captures the collection through a lens of editorial minimalism, relying on clean lines and a stark palette to let the complex textures of the garments take center stage. Under the meticulous direction of fashion editor and stylist Aylin Bayhan, the series leans into a bold, vibrant aesthetic, juxtaposing heavy wools and houndstooth patterns against saturated backdrops and unexpected color pops. The project utilizes a live-action technique that maintains a sense of spontaneity despite the controlled, high-key studio environment. By integrating diverse silhouettes—from oversized tweed overcoats to playful knit beanies—the editorial successfully bridges the gap between classic tailoring and contemporary streetwear. Supporting roles including makeup artist Crystabel Efemena Riley and hair stylist Takuya Uchiyama ensure the visual narrative remains polished, with beauty light casting soft, flattering shadows that emphasize the tactile quality of the fabrics. Casting directors Helena Balladino and Piergiorgio Del Moro anchor the project with an authentic ensemble that brings a grounded, human element to the otherwise graphic composition. This work serves as a testament to the power of deliberate, detail-oriented production in elevating commercial fashion photography into a cohesive and memorable visual statement.

Editorial, Clean

Live-action Technique

Fashion