Fielmann
Fielmann ss24
Apr 2024
Fielmann’s SS24 campaign captures a series of intimate, domestic vignettes, positioning its latest eyewear collection through a candid lens. Shot by photographer Simone Battistoni, the series moves between relaxed indoor scenes and crisp, outdoor lifestyle compositions. Each frame leans into a warm aesthetic, utilizing natural light to highlight textures in knitwear and precision in frame design. The project highlights everyday narratives, featuring model George Louis across various settings—from quiet moments at a grand piano to active home-improvement projects. By employing a documentary-style approach, the campaign emphasizes the role of eyewear within a personal, lived-in context rather than traditional studio portraiture.
Editorial, Vertical, Warm
Natural light
Eyewear
Advertising Campaign
