Middle-aged woman in beige shirt wearing eyeglasses, leaning over a kitchen counter with a pour-over coffee maker and reading a magazine.

Young man wearing thick-rimmed glasses and a beige knit sweater holding a blue mug indoors

Young man wearing glasses seated playing a piano in a bright room with arched windows and wooden blinds.

A woman wearing glasses and brown overalls holding a paint roller sitting on a red bench against a brick wall for Fielmann ss24

Model in a pink fluffy sweater holding cardboard packages in front of a red brick building exterior for Fielmann ss24

Fielmann Fielmann ss24 2024

About

Fielmann’s SS24 campaign captures a series of intimate, domestic vignettes, positioning its latest eyewear collection through a candid lens. Shot by photographer Simone Battistoni, the series moves between relaxed indoor scenes and crisp, outdoor lifestyle compositions. Each frame leans into a warm aesthetic, utilizing natural light to highlight textures in knitwear and precision in frame design. The project highlights everyday narratives, featuring model George Louis across various settings—from quiet moments at a grand piano to active home-improvement projects. By employing a documentary-style approach, the campaign emphasizes the role of eyewear within a personal, lived-in context rather than traditional studio portraiture.