Fidan Novruzova

Nov 2025

The Fidan Novruzova S/S 26 campaign presents a refined study in sculptural tailoring and minimalist composition. The imagery, captured by photography duo Nicola and Manuel, frames the collection against stark, clean studio backdrops. With creative direction from Clarke Rudick and fashion styling by Eliza Conlon, the work emphasizes architectural silhouettes through a series of editorial portraits and precise detail shots. The series features model Sofie Furuset and highlights the interplay of textures, moving between structured outerwear, fluid fabrics, and distinct footwear. The visual narrative is defined by a consistent use of natural light and soft shadows, which accentuate the garment construction and polished accessories. Beyond the apparel, the campaign incorporates still-life studies of metallic hardware and headwear, maintaining a minimalist aesthetic across every frame.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Advertising Campaign