Fidan Novruzova

Fidan Novruzova S/S 25 Campaign

Brand

Fidan Novruzova

ProjectFidan Novruzova S/S 25 Campaign

Date

Jan 2025

Description

The Fidan Novruzova S/S 25 campaign presents the season's designer fashion collection through a series of structured, minimalist compositions. Photographed by Thurstan Redding, the imagery leans into an editorial aesthetic, utilizing clean lighting and deliberate negative space to highlight the architectural tailoring and contemporary silhouettes of the apparel. The production features styling by Eliza Conlon, which incorporates distinctive accessories, hats, and wigs across both mannequin and model subjects. Set design by Polly Philp uses geometric screens and circular cutouts to create a consistent, artistic environment. The campaign was produced by Gainsbury and Whiting, with beauty direction by hair stylist Claire Grech and makeup artist Ana Takahashi.

Style

Editorial, Clean, Horizontal

Industries

Designer Fashion

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign