The Ferrari Roma Spider takes center stage in this commercial campaign, capturing the performance of the luxury sports car along coastal routes. Directed by the team at Redwood, the project leans into cinematic motion, utilizing high-contrast live-action technique to highlight the vehicle's body lines and open-air engineering.
With agency support from Redwood BBDO, the film balances dynamic tracking shots with black-and-white close-ups. The visual execution incorporates slow motion and warm solar flares to emphasize the driving experience.
