Ferrari: Fascination
Brand
Date
Aug 2025
Description
The Ferrari Roma Spider takes center stage in this commercial campaign, capturing the performance of the luxury sports car along coastal routes. Directed by the team at Redwood, the project leans into cinematic motion, utilizing high-contrast live-action technique to highlight the vehicle's body lines and open-air engineering. With agency support from Redwood BBDO, the film balances dynamic tracking shots with black-and-white close-ups. The visual execution incorporates slow motion and warm solar flares to emphasize the driving experience.
Style
Horizontal, Commercial, Action, Warm
Techniques
Slow motion
Industries
Color
Powder Blue
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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