Ferrari: Ferrari S/S 2025 Campaign

Feb 2025

Ferrari unveils its S/S 2025 fashion collection through an editorial campaign captured by photographer Willy Vanderperre. The imagery, styled by Jacob K, leans into a cinematic aesthetic, bridging luxury fashion and automotive design elements. The campaign utilizes a dark, studio-bound setting defined by heavy pleated curtains. Portraits feature structured silhouettes, including tailored outerwear in burnt orange and dresses paired with driving-inspired accessories. The visual language relies on warm, analogue-style tones and low-key lighting to emphasize texture and color. Creative input features hair by Franco Gobbi, makeup by Arianna Cattarin, and manicuring by Giovanna Demarco, with design direction by Rocco Iannone. Talent including Amelia Gray, Hedi Ben Tekaya, and Rejoice Chuol front the series.

Editorial, Warm

Set-dressed

Advertising Campaign