Ferrari

May 2026

The Ferrari Pre-Fall 2026 collection marks a compelling departure for the legendary Italian house, bridging the gap between high-octane luxury and utilitarian ease. Under the vision of designer Rocco Iannone, the collection leans into a sophisticated, earth-toned palette that channels a relaxed elegance, moving away from the brand's traditional track-ready aesthetic toward a more grounded, editorial lifestyle narrative. Captured by photographer Rafael Pavarotti, the campaign imagery feels inherently fluid, utilizing natural light to highlight the rich, tactile quality of suede jackets, heavy denim, and structured knitwear. Casting directors Giulia Massullo, Marco Coretti, and Piergiorgio Del Moro selected models Athiec Geng and Tammo Rahming to embody this evolution, positioning them within lush, verdant gardens that offer a striking contrast to the collection's robust textures. These portraits prioritize a sense of warmth and candid motion, showcasing the wide-leg silhouettes and utility-inspired tailoring in an environment that feels both aspirational and deeply human. By emphasizing the interplay between light and fabric, the imagery captures the subtle, nuanced shift of the luxury fashion house as it redefines its presence in the premium sector. The result is a series of cohesive lifestyle visuals that honor the heritage of Ferrari craftsmanship while embracing the contemporary demand for functional, elevated style that translates effortlessly from the runway to the open air.

Lifestyle, Editorial, Editorial, Editorial

Natural light, Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion, Fashion