Ferrari

Jul 2026

Ferrari elevates the intersection of high-performance racing heritage and contemporary sartorial design with the Grand Prix Weekend Edition campaign. By shifting the focus from the track to the wearer, the project masterfully leans into an editorial lifestyle aesthetic that celebrates the Prancing Horse emblem through a lens of refined minimalism. Under the creative direction of designer Rocco Iannone, the collection prioritizes clean lines and structural integrity, utilizing premium materials like glossy leather and acid-washed denim to bridge the gap between automotive history and modern luxury fashion. Photographer Mattia Guolo captures this narrative through a series of portrait sessions, employing studio strobe lighting to emphasize the rich textures of the apparel while maintaining a neutral, seamless backdrop that keeps the branding front and center. Model Yahne Ba brings a dynamic, cinematic quality to the imagery, particularly in the reclined, weightless compositions that channel the visceral experience of the race car cockpit. By weaving together commercial sensibilities with an avant-garde editorial approach, this campaign positions Ferrari not just as a titan of the luxury automotive industry, but as a dominant force in high-end apparel. The resulting visuals are disciplined and polished, proving that the brand’s storied legacy is perfectly suited for a sophisticated, sleek, and highly curated aesthetic that appeals to both performance enthusiasts and fashion purists alike.

Editorial, Editorial, Lifestyle, Lifestyle, Vertical, Vertical, Commercial, Commercial

Studio strobe, Studio strobe

Luxury Automotive, Automotive