Ferrari: Ferrari FW24

Brand

Ferrari

Date

Jun 2024

Description

The Ferrari FW24 campaign presents a series of fashion editorials that explore the intersection of sharp tailoring and industrial architecture. Photographed by Bruno + Nico, the imagery emphasizes structural silhouettes and textile detail through a clean, editorial lens. The project leans into a palette of deep greens, dark neutrals, and textured knits, set against backdrops of exposed concrete and expansive natural landscapes. The collection features models including Ellen Vang, Kristaps Kallings, and Filippo Pulze, styled with a focus on refined menswear and accessories. Technical execution utilises natural light and occasional chiaroscuro to highlight garment construction, with hair styling by Franco Gobbi, makeup by Arianna Cattarin, and casting by Patrizia Pilotti. The visuals maintain a consistent aesthetic, blending modern luxury fashion with raw, geometric surroundings.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black

Context

Advertising Campaign