Fear of God

May 2024

The Fear of God Summer 2024 Core Collection campaign highlights the brand's commitment to elevated streetwear and relaxed, modern tailoring. Through a series of clean editorial portraits and full-length shots, the collection explores the drape and volume of heavyweight fleece, knitwear, and denim. The imagery moves between soft, diffused studio environments and harsh, sun-drenched settings that accentuate the structural lines of the garments. Creative direction by Jerry Lorenzo centres on a neutral, minimalist palette that underscores the brand’s focus on silhouettes. Photographed by Louise & Maria Thornfeldt and styled by Carlos Nazario, the visuals emphasize a recurring language of oversized proportions and tonal layering. Supporting the campaign are models Delilah Belle, Ezekiel Conteh, Jessie Aina, Pierrick Grégoire, and Ruben Moreira, who bring a calm, precise energy to the editorial aesthetic.

Editorial, Vertical, Minimalist, Clean

Designer Fashion

Lookbook