Fear of God

Nov 2024

The Fear of God Athletics S/S 24 lookbook presents a focused exploration of minimalist sportswear, grounding technical performance in a quiet, architectural aesthetic. Photographed by Nadav Kander, the series employs a disciplined approach to studio lighting, utilizing soft, directional, and low-key setups to articulate the tactile quality of textured fleeces, heavy technical outerwear, and athletic-tailored silhouettes. Under the creative direction of Jerry Lorenzo, with fashion styling by Ronald Burton III and art direction by Adrian Lopez, the campaign leans into a desaturated, monochromatic palette. The imagery centers on clean, vertical compositions that emphasize the interplay between form and fabric, capturing models including Hiandra Martinez, Lebo Malope, and Zakaria Dau against neutral seamless backdrops.

Editorial, Vertical, Desaturated, Clean

Sportswear

Grey Seamless

Lookbook