Farmers Insurance
The Choir
Brand
ProjectThe Choir
Date
Jul 2026
Description
Farmers Insurance presents 'The Choir,' a commercial spot centered on a minimalist studio aesthetic. The production utilizes bright, even lighting against a solid pink backdrop, featuring a central speaker framed by a choir in branded attire. Developed alongside Dentsu Creative and produced by Arts & Sciences, the project employs a crisp, live-action technique to deliver its narrative. Post-production and visual effects were managed by Company 3 New York, with additional support from Cutters Studios and Nadia Atchia.
Style
Horizontal, Commercial, Minimalist
Industries
Insurance
Background
Solid Colour
Context
TVC / TV Commercial
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