Jinx
ProjectJinx
Date
Jul 2026
Description
Farmers Insurance explores a clean, controlled aesthetic in the 'Jinx' commercial, focusing on a uniform pastel pink studio environment. The film utilizes a minimalist composition, centering a diverse group behind a curved reception desk to maintain a structured visual narrative. Developed in collaboration with Dentsu Creative, the production was handled by Arts & Sciences, with post-production and VFX services provided by Company 3 New York. The spot adheres to a consistent colour palette and even studio lighting to frame the brand's identity within the insurance sector.
Style
Horizontal, Commercial, Minimalist
Industries
Insurance
Color
Jet Black
Off-White
Blush
Background
Solid Colour
Context
TVC / TV Commercial
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