FANDUEL: Well
Brand
Date
Sep 2023
Description
Fanduel's 'Well' commercial features a narrative sequence depicting an outdoor rescue scene. The spot highlights a crowd of individuals surrounding a well while firefighters and emergency personnel operate a crane to lift a bearded man from the structure under an overcast sky. The narrative pivots to a mobile interface showcasing the Fanduel Casino reward machine, using a live-action technique to bridge the dramatic sequence with the digital gaming experience. The project incorporates a cinematic visual style throughout the production. Music and sound design for this project were provided by Wave Studios NY.
Style
Horizontal, Cinematic
Industries
Background
Park
Context
TVC / TV Commercial
Associated creatives
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