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FANDUEL: Toupee

Brand
FANDUEL
Date

Aug 2019

Description

FanDuel’s 'Toupee' commercial spot integrates the brand's live betting platform into a relatable, candid environment. Set within a tiled public restroom, the narrative centers on a group of men in football jerseys reacting to game-day action via the app. The production leans into a clean, live-action technique, utilizing realistic lighting to anchor the humorous premise. Detailed close-ups of the mobile application interface serve to highlight specific live betting features, contrasting the intimate setting with high-stakes sports engagement. Developed by agency BBH USA with production handled by Smith and Jones, the spot features post-production and VFX work by Company 3 New York, with sound design by Sound Lounge and editorial by Mack Cut.

Style

Horizontal, Commercial, Clean

Industries
Gambling
Background

Hallway

Context

TVC / TV Commercial

Associated creatives

Mack Cut
Mack Cut
Smith and Jones
Smith and JonesProduction
Sound Lounge
Sound LoungeMusic / Sound
BBH USA
BBH USAAgency / Creative
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