FANDUEL: Think Like a Player
Brand
Date
Aug 2023
Description
FanDuel’s 'Think Like a Player' campaign features former professional basketball player Charles Barkley in a series of live-action spots focused on sports betting. Set within a residential living room, the imagery leans into a cinematic aesthetic, utilising warm ambient lighting to create an intimate atmosphere. The project incorporates clean production values and natural light to frame Barkley as he discusses player performance wagers. Post production and VFX were managed by Preymaker, with additional music and sound design provided by Warner Chappell Production Music.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Camel
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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