FANDUEL: Kick of Destiny
Brand
Date
Feb 2023
Description
FanDuel's 'Kick of Destiny' campaign centers on a high-stakes field goal attempt by former NFL star Rob Gronkowski. Set against a dark desert landscape, the live-action production utilizes stadium floodlights to establish high-contrast cinematic lighting throughout the sequence. The film integrates dynamic VFX and motion graphics to emphasize the promotional stakes of the event. Production was spearheaded by Arts & Sciences, with creative development from Wieden+Kennedy New York and visual effects handled by Parliament and Company 3 LA.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Pure White
Royal Blue
Background
Sports Venue
Context
TVC / TV Commercial
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